|
Disney Mobile (DMobile) is a division of Disney Interactive, a subsidiary of The Walt Disney Company, that designs mobile apps, content and services. ==History== Walt Disney Internet Group (WDIG) in August 2000 entered the mobile content market in Japan with an agreement with NTT DoCoMo to launch the Disney-i content service. In November 2003, WDIG and Index Corporation agreed to "develop and distribute Disney-branded mobile content for the Chinese market" and that Index would in conjunction with China Mobile to launch Disney Mobile service. Disney Internet Group launched DisneyMobile.com in December 2003 as portal for Disney Mobile content. WDIG licensed Disney Mobile content to KPN, a prominent Dutch telecom firm starting in January 2004. WDIG in March 2004 agreed to a licensing deal with Vodafone to provide Disney Mobile services in 14 countries: Australia, Egypt, Germany, Greece, Hungary, Ireland, Italy, Malta, The Netherlands, New Zealand, Portugal, Spain, Sweden and Switzerland. Also in 2004, Disney re-activated the Starwave identity as Starwave Mobile, which publishes casual games for mobile phones for non-Disney brands with in Disney conglomerate or from third party. Sprint and Disney had previously launched a phone service for sports fans using content from Disney's sports channel, ESPN, branded Mobile ESPN. The company working with Sprint started a Mobile Virtual Network Operator in the United States which launched in June 2006. DMobile and O2 agreed to a Mobile Virtual Network Operator agreement in April 2006 for the United Kingdom. In August 2006, DMobile halted its plans to roll out its wireless service in the UK citing "adverse changes in the retail environment for its decision". In September 2007, DMobile stopped signing up new wireless customers and discontinued the wireless service altogether on December 31, 2007. DMobile decided to shift its strategy by licensing its mobile suite, Family Center, and its content to other providers. However, in November 2007, Disney Japan and Softbank announced a wireless service joint venture, Disney Mobile, to be launched in 2008. In July 2010, Disney purchased Tapulous to increase available mobile expertise. In 2011, Bart Decrem of Tapulous was appointed general manager of DMobile. Launched September 22, 2011, ''Where's My Water?'', a mobile game, starring Swampy the alligator - the first Disney original mobile character - for 20 days in October 2011 rivaled ''Angry Birds'' even becoming the top mobile game on the iTunes’ bestseller charts for a short time. This has led to a YouTube channel with a web series for Swampy. Also launched by DMobile in September was ''Puffle Launch'', a mobile version of the game played on Club Penguin. Working with Spin Master, DMobile launched in October 2011 the first Disney Appmates game with Cars 2 toys that interact with an iPad screen.〔 ''Where's My Water?'' has inspired Several spin-offs including “Where’s My Perry?” and “Where’s My Mickey?”. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Disney Mobile」の詳細全文を読む スポンサード リンク
|